Maintaining robust data protection and privacy protocols is critical to the development and reputation of international franchise systems. Data breaches disrupt business operations, devastate the goodwill and reputation of a franchise brand, and often result in an inordinate degree of legal liability. In a landscape of ever-increasing privacy law regulation and scrutiny, it is imperative that franchisors develop and implement adequate policies and programs to ensure that their franchise systems safeguard personal information in compliance with applicable legal and regulatory requirements.
3.4 billion people are active users of social media. The average daily time spent on social media is 116 minutes. The number of social media users has grown by over 300 million in the past 18 months, with a new social media user being added every 10 seconds. Franchise systems are increasingly taking advantage of social media to promote their products and services, to engage with customers and build customer loyalty, and to remain competitive.
Franchise businesses have increasingly become a focus of M&A activity. This is in part due to greater interest and investment from private equity.
McMillan’s Franchise Law and Distribution Group lawyers Andrae Marrocco, Brad Hanna, Mervyn Allen, Adriana Rudensky, Bob Glass and Lauren Ray participated, authored and presented at the Ontario Bar Association 18th Annual Franchise Law Conference held on October 18, 2018 in Toronto, Ontario. Here are five key takeaways from the event.Continue reading